AF EVENT TRAINING

both Retail & Pre-Paid

 

A guide to staff roles & responsibilities, building the booth, and FAQs

 

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5 STAFF STATIONS

 

Carnival Barkers (for Retail events only):

* Standing in front of booth.

* Draw attention to AF and drive people to get in line -- all w/fun energy.


Greeter / Scan Prep:

* Warm welcome at front table.

* MOST IMPORTANT: Get everyone to pull all hair back (see hairline!) AND clear face.

* If time allows, mention head-turning fully & at a smooth fluid speed. 

* Directs customers to the next open booth using booth numbers mounted on each booth. 1-10

  
Scan Assistants (most of staff will be here):

* This is the core of the fun AF Experience!!

* Get the customer to RELAX, HAVE FUN, take a GREAT SCAN. 

* Taking a great scan is the MOST IMPORTANT part. Clear face, smooth fluid turning a full 180 degrees.

* Empower the customer to go through the experience themselves. You will be nearby if they need help.

 

 

Everyone should do every role, even if only for 5 minutes. It leads to a different level of understanding. 

 

Also, welcome any & all feedback from customers. We want to know the problems so we can get better!

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Carnival Barkers

* Draw attention to AF and drive people to get in line -- fun energy is a must. 

 

* CANNOT BE SHY. Must be able to get attention of potential customers w/opening line and rely on consumers benefits to get them in line. 

 

Examples:

"Hi - Have you ever seen an action figure that you can customize with your own face?"

 

"Want to add something unique to your race medal collection?"

 

"Memories fade but Action Face figures don't!"

 

"Design your own Action Face figure and remember your run forever!"

 

"Good luck /Congratulations! How are you going to commemorate your race?"

VIDEOS TO COME
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Greeter / Scan Prep

* Warm welcome at front table.

 

* MOST IMPORTANT: Get everyone to pull all hair back (see hairline!) AND clear face.

 

* If time allows, mention head-turning fully & at a smooth fluid speed. 

 

* Directs customers to the next open booth using booth numbers mounted on each booth. 1-10

 

Watch-outs:

* You are going to get resistance,

* Find a way to get customers to relax about any photo/hair insecurities.

* Be sensitive to special needs such as wigs. - That person may not be able to tuck hair behind ears or pull back to show hairline. 

VIDEOS TO COME
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SCAN ASSISTANTS

* Most of staff will be here

 

* This is the core of the fun AF Experience!!

 

* Get the customer to RELAX, HAVE FUN, take a GREAT SCAN. 

 

* Taking a great scan is the MOST IMPORTANT part. Ensure face is clear, you can see hairline, and turn head side to side fully at smooth fluid speed.

 

* Empower the customer to go through the experience themselves. You will be nearby if they need help.

 

* For RETAIL EVENTS ONLY: Direct customers to pay on their own device.

 

* For children or shorter statured people, there are 2 particular stools that can adjust higher. 

 

* To avoid over-heating iPads, close extra browser tabs in Safari to reserve power/energy.

 

 

VIDEOS TO COME
Checkout

To avoid fraud alerts on the IP address, everyone MUST checkout & pay on their own phone/device. (Take pic of QR code on the iPad screen to do this)

 

If someone is absolutely unable to (maybe drained phone battery, etc.), offer for them to use anyone's phone that is on a cellular connection. 

 

A few additional tips:

 

1. Bring your own snacks and drinks in case the event does not provide them. 

 

2. Everyone needs to take at least 10 scans with our new app update! Practice, Practice, Practice. You must be very proficient at the process in order to help customers.

 

3. There will be a small space to keep your belongings. Avoid bringing large bags.

 

4. You will receive a branded shirt for the event. Wear comfortable shoes and nice jeans or pants. (No rips or holes. Sneakers are okay.)

 

5. For outdoor events, be sure to wear sunscreen. Dress in light layers in case of weather changes from early morning to afternoon. 

 

 

 

 

Event Marketing Materials

 

FYI on verbiage & assets that we're using for the event

 

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Vertical Sign by Entrance

Our "way-finder" sign

 

Includes our brand messaging of this event being "An Action Face moment."

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Handout (front & back, 8.5 x 11)

Front shows actual scale + pricing

 

Back shows grid of available body sculpts to choose

 

*QR code will send users to event-specific landing page. --> This is intended for those who want to learn more about the brand and products, OR those who do not have time to order with us at the booth.