AF EVENT TRAINING
both Retail & Pre-Paid
A guide to staff roles & responsibilities, building the booth, and FAQs
A VIDEO WALK-THROUGH of an AF EVENT BOOTH.
CLICK THE IMAGE DIRECTLY BELOW to watch a video walk-through of our JVA Retail Event for a better understanding of the booth elements & roles.
3 STAFF STATIONS
Carnival Barkers (for Retail events only):
* Standing in front of booth.
* Draw attention to AF and drive people to get in line -- all w/fun energy.
Greeter / Scan Prep:
* Warm welcome at front table.
* MOST IMPORTANT: Get everyone to pull all hair back (see hairline!) AND clear face.
* If time allows, mention head-turning fully & at a smooth fluid speed.
* Directs customers to the next open booth using booth numbers mounted on each booth. 1-10
Scan Assistants (most of staff will be here):
* This is the core of the fun AF Experience!!
* Get the customer to RELAX, HAVE FUN, take a GREAT SCAN.
* Taking a great scan is the MOST IMPORTANT part. Clear face, smooth fluid turning a full 180 degrees.
* Empower the customer to go through the experience themselves. You will be nearby if they need help.
Everyone should do every role, even if only for 5 minutes. It leads to a different level of understanding.
Also, welcome any & all feedback from customers. We want to know the problems so we can get better!
* Draw attention to AF and drive people to get in line -- fun energy is a must.
* CANNOT BE SHY. Must be able to get attention of potential customers w/opening line and rely on consumers benefits to get them in line.
Examples:
"Hi - Have you ever seen an action figure that you can customize with your own face?"
"Want to add something unique to your race medal collection?"
"Memories fade but Action Face figures don't!"
"Design your own Action Face figure and remember your run forever!"
"Good luck /Congratulations! How are you going to commemorate your race?"
* Warm welcome at front table.
* MOST IMPORTANT: Get everyone to pull all hair back (see hairline!) AND clear face.
* If time allows, mention head-turning fully & at a smooth fluid speed.
* Directs customers to the next open booth using booth numbers mounted on each booth. 1-10
Watch-outs:
* You are going to get resistance,
* Find a way to get customers to relax about any photo/hair insecurities.
* Be sensitive to special needs such as wigs. - That person may not be able to tuck hair behind ears or pull back to show hairline.
* Most of staff will be here
* This is the core of the fun AF Experience!!
* Get the customer to RELAX, HAVE FUN, take a GREAT SCAN.
* Taking a great scan is the MOST IMPORTANT part. Ensure face is clear, you can see hairline, and turn head side to side fully at smooth fluid speed.
* Empower the customer to go through the experience themselves. You will be nearby if they need help.
* For RETAIL EVENTS ONLY: Direct customers to pay on their own device.
* For children or shorter statured people, there are 2 particular stools that can adjust higher.
* To avoid over-heating iPads, close extra browser tabs in Safari to reserve power/energy.
To avoid fraud alerts on the IP address, everyone MUST checkout & pay on their own phone/device. (Take pic of QR code on the iPad screen to do this)
If someone is absolutely unable to (maybe drained phone battery, etc.), offer for them to use anyone's phone that is on a cellular connection.
A few additional tips:
1. Bring your own snacks and drinks in case the event does not provide them.
2. Everyone needs to take at least 10 scans with our new app update! Practice, Practice, Practice. You must be very proficient at the process in order to help customers.
3. There will be a small space to keep your belongings. Avoid bringing large bags.
4. You will receive a branded shirt for the event. Wear comfortable shoes and nice jeans or pants. (No rips or holes. Sneakers are okay.)
5. For outdoor events, be sure to wear sunscreen. Dress in light layers in case of weather changes from early morning to afternoon.
Event Marketing Materials
FYI on verbiage & assets that we're using for the event
RETAIL EVENTS require additional marketing materials to draw attention, drive interest, and make the sale.
L.A. Marathon Assets below (retail event):
Our "way-finder" sign
Includes our brand messaging of this event being "An Action Face moment."
Front shows actual scale + pricing
Back shows grid of available body sculpts to choose
*QR code will send users to event-specific landing page. --> This is intended for those who want to learn more about the brand and products, OR those who do not have time to order with us at the booth.
FEEDBACK: missing welcome / what are we banners. (large horizontal or vertical)
LANDING PAGE: Here is the current bowl season / football landing page.
IG Social Post
Handout (front) & Poster
Handout (back) & Menu Poster
LANDING PAGE: Here is the current landing page for volleyball / JVA events.
Vertical Welcome Sign
Handout front, vers 1
Handout front, vers 2
Handout back / menu poster
Social Post
Assets to create for future events
Main Entrance Billboard (~6'x4')
* For Awareness. Will drive people to our booth.
*To have a super clear/ clean headline:
-Make your FREE digital action figure of YOU!
-Visit the Action Face booth
"We are here" signage (see LAM horizontal sign above)
* This signage announces our physical presence. It is an alternative to the vertical retractable sign used to date, or if space allows, can be incremental.
* This would have been helpful at BIG 12.
* Similar to vertical signage, helps inform the consumer benefit of why they want an AF fig (memento of a special time)