Action Face Comes to the L.A. Marathon

10.29.2021 - LOS ANGELES, CA:  Runners at the Los Angeles Marathon may be seeing double after the race, but it will have nothing to do with dehydration. Debuting at the Los Angeles Marathon, ACTION FACE, the San Francisco startup, will launch their 3D scan experience allowing runners to create custom action figures of themselves crossing the finish line.

Action Face CEO Kenny Davis says “This day has been over 2 years coming.  We have perfected the technology to 3D scan people in person and then allow them to design their own figures!”  The former Hasbro executive left his position at the toy giant after he grew frustrated that personalized action figures took weeks to make, cost thousands of dollars and were only available to VIPs.  “This technology should be available to everyone to celebrate their best moments for under $50.” says Davis, who chose the Los Angeles Marathon from hundreds of potential events to debut his company’s technology.  

The Action Face experiential booths, a cross between a photo booth and Disney ride, will have 10 scanning stations set up for runners at the Expo and at the finish line to capture runners who want to commemorate their achievement.

“Action Face is the ultimate event collectible and the Los Angeles Marathon is the ultimate Action Face moment. For 60% of runners this will be their only marathon and we will make sure they never forget this moment.” says Randy Spark, CEO of Team IP.

Action Face figures are available in 3’’ and 4.5’’ scales and prices range from $44.99-$84.99. The company expects long lines and excited customers after the beta version of the app launched last month and generated over $50,000 in sales.  Learn more at www.actionface.me